Welcome

PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER, with locations in Tampa and Sun City Center, is a regional center of excellence for Audiology services including the diagnosis and treatment of hearing loss, tinnitus, and vestibular disorders. Established in 2002, Physician’s Choice Hearing & Dizziness Center is the leading Tampa, Brandon, and Sun City Center provider of advanced hearing aid technology from all major hearing aid manufacturers focusing on positive outcomes prior to collecting payment. Our Doctors of Audiology are Tampa and Sun City Center’s hearing aid experts and have been routinely called upon by TV and print media as well as serving as Expert Witnesses in cases involving hearing loss secondary to injury. We also serve as a training site for Doctor of Audiology interns so that our methods remain on the cutting edge of technological and instructional issues related to hearing loss.

Our goal is to treat every patient with courtesy and respect; offer the highest quality of care, professionalism, and products; to appropriately manage disease and ailment; to maximize patient satisfaction; and to hold ourselves to the highest ethical standards.

Lyric Hearing Aids Now Available through highly rated Doctors of Audiology in Tampa and Sun City Center Florida

PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER is pleased to announce that they have become one of the first providers in the country to offer the new, revolutionary Lyric hearing device.  Lyric is the world’s first and only 100% invisible extended wear hearing device and has recently been featured on CNN, Fox News, and in the New York Times.

Lyric® is the world’s first and only 100% invisible extended wear hearing device.  The device is comfortably placed in the ear canal and is worn 24 hours a day, seven days a week, for up to 4 months.  No surgery or anesthesia is required.  Unlike many other hearing devices, Lyric is positioned deep inside the ear canal, so it uses your ear’s anatomy to provide exceptional sound.  Lyric lets you hear better and live life to the fullest!

Once placed, Lyric is 100% invisible, allowing you to enjoy all the benefits of better hearing without anyone knowing you’re using a hearing

Device.  There are no batteries to replace and no repairs to make.  Just visit the offices of PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER as needed to receive new devices with the latest Lyric technology.

Lyric is programmed for your specific hearing needs.  You can adjust the settings and volume on your device as needed, as well as turn the device on and off.

Lyric was developed by InSound™ Medical, Inc.  The company was founded by ENT physicians, hearing specialists, and engineers from the University of California, San Francisco and Silicon Valley.  For more information and to watch a video on how Lyric works, please visit www.lyrichearing.com.

Big News From the Manufacturer of the World’s Smallest Hearing Aid

Sonic Innovations, manufacturer of high fidelity hearing devices, broke new ground with the release of ION, the world’s smallest hearing aid.

Following that exciting accomplishment, a December 22, 2008 press release indicated that Bose Corporation entered into a patent purchase agreement with Sonic Innovations, Inc to purchase Sonic’s advanced acoustic technology.  In the agreement, Sonic Innovations retains the right to use this revolutionary acoustic technology to provide superior listening experiences for their hearing aid users.retains the right to use this revolutionary acoustic technology to provide superior listening experiences for their hearing aid users.

Services

  • Diagnostic Hearing Evaluations.
    • Complete Audiometrics.
    • Tympanometry for middle ear fluid.
    • Video-Otoscopy for cerumen (wax) inspections.
    • Otoacoustic Emissions (OAE).
    • Acoustic Reflexes and Decay Testing.
    • Auditory Brainstem Response (BAER).
  • On-Site Hearing Aid Repair Lab.
  • Tinnitus Management including the Neuromonics Tinnitus Treatment.
  • Assistive Listening Devices for T.V., the Phone, and your Home.
  • Custom Musicians, Shooters, & Sound Protection Plugs.
  • Expert Witness Testimony and Case Reviewing.
    • Longshoreman’s
    • Workers Compensation
    • Accidents with hearing loss secondary to Head Trauma.

Robert H. in Homosassa, FL

“Hearing again is a wonderful experience. I would like to thank Dr. Sims, his staff and the manufacturer of Oticon Delta 6000. I was treated so special. Everyone made me feel as if my problem was theirs, they did everything to solve my problem. My hearing aids are so comfortable the voices and sound are like the real world, not like being in a tunnel.”

“Dr. Sims, thank you for your patience. I would recommend you very highly”.

C.F. in Tampa

“The staff at Physicians Choice are the most courteous and helpful of any
Audiologist that I have ever dealt with. They are truly professionals and
their goal is to help you and your hearing loss and not just to sell you an
hearing aid. Their evaluation and their knowledge will put you on the best
course to improve your hearing and provide the best solution for your
hearing loss not just the most expensive. Their service is second to no one
as they are the best.”

Harriett B. in Homasassa, FL

"I have found that with my hearing disability, I not only need a good pair of hearing aids- but also need a knowledgeable and caring person to help me determine what type of hearing aids I need and how they should be adjusted to fit my individual needs. Also someone who is able to advise me as my needs change. I have found this at Physician’s Choice Hearing & Dizziness Center.

I purchased OTICON Delta hearing aids in April of this year and they work well for me.”

Betty M. in Sun City Center

“I purchased a Delta 6000 Oticon set (2) hearing aids from Dr. Clark + Dr. Sims. I can’t compliment both the doctors for their patience & time in working with me with the hearing aids…..I will recommend anybody I know to these two doctors. Thanks to both doctors and (the staff) for there kindness and service. I truly appreciate all they have done.”

Helen H. in Sun City Center

“Physician’s Choice Hearing & Dizziness Center has provided me with the best professional service and advice. Their very qualified audiologists, Dr. Clark and Dr. Sims, always offer care and understanding of my hearing problem. They recommend the best hearing aids for me. You could not ask for or get more.”

Now Hear This: Don’t Remove Earwax

By Jeanna Bryner, Senior Writer, Livescience.com

The gooey, golden stuff that builds up inside your ears should stay there, according to national guidelines on earwax removal released today.

"[Earwax] is not intrinsically evil stuff, and consequently does not have to be removed merely because it’s present," said Peter Roland, an ear, nose and throat doctor at the University of Texas Southwestern Medical Center at Dallas. "In fact, it serves a function and so if you don’t need to take it out, you should just leave it alone."

Roland chaired a panel of doctors in charge of the new guidelines for earwax removal issued by the American Academy of Otolaryngology - Head and Neck Surgery Foundation (AAO-HNSF). The guidelines are intended to serve two purposes: to determine under what circumstances earwax needs to be removed, and to give doctors the scoop on which removal methods work best.

They hope the guidelines won’t fall on deaf ears: About 12 million people a year in the United States seek medical care for impacted or excessive earwax. Impaction, they say, can cause pain, pressure, itching, foul odor, ringing of the ears, ear discharge and, in extreme cases, hearing loss.

Good-for-you goo
So there’s a reason for the goo. Earwax is a self-cleaning agent, with protective, lubricating and antibacterial properties, doctors say.

That’s why tiny glands in the outer ear canal constantly pump out a watery substance, which gets mixed with bits of dead hair and skin and together is called earwax or cerumen. Excess earwax normally treks slowly out of the ear canal, with an extra boost from chewing and other jaw movements, carrying with it dirt, dust and other small particles from the ear canal. Then, dried-up clumps of the stuff fall out of the ear opening.

When this natural earwax train malfunctions, or when individuals poke around in their ears with cottons swabs or other foreign objects such as bobby pins or matchsticks, earwax can build up and block part of the ear canal.

"Then there are lots of people wearing earplugs for one reason or another, either because they’ve got hearing aids or they’re transcriptionists at work or because they’re addicted to their walkman," Roland told LiveScience, "and that can increase the likelihood that the wax doesn’t come out on its own."

Older adults are more prone to earwax buildup then younger individuals.

"The wax gets much thicker and drier, and plus you actually end up with more hair in your ear, when you’re older, and so it traps it," Roland said.

He added, "Unfortunately, many people feel the need to manually ‘remove’ cerumen from the ears. This can result in further impaction and other complications to the ear canal." He said the saying, "Don’t put anything smaller than your elbow in your ear," holds true.

Leave your ears alone
For the everyday individual, the new guidelines suggest you leave your ears alone unless you experience symptoms that you think are associated with too much wax.

"If they’re going to do something at home, they should probably use drops of some sort," Roland said. The panel found no evidence that one type of over-the-counter drops works better than another, or better than just plain sterile water or sterile saline, he said.

The drops help to loosen the earwax and then the ear often can do the rest, he added. The guidelines also state that cotton-tipped swabs or other objects should not be used to remove earwax.  Oral jet irrigators and the alternative medicine technique called ear candling are also strongly advised against.

 

Ear candling involves making a hollow tube from fabric and soaking that in warm beeswax, which is cooled and hardens. Once cooled and hardened, the beeswax cone is stuck into the ear. The outer end of the tube is lit and burns for about 15 minutes, a process that supposedly draws the wax out of the ear.

Studies have shown, however, that the drawn-out stuff is material from the candle itself. Doctors have also reported seeing patients who have burned the outer parts of their ears with this method.

If the drops don’t relieve your symptoms, or if you dislike drops but still have symptoms, it’s time to see a doctor, Roland said.

The panel found that three common techniques for earwax removal at the doctor’s office work best, with no single method outshining the others. These include flushing the ear out with a water solution; manually removing the earwax under a microscope using medical instruments; and sending the patient home with ear drops.

While at the doctor’s office, Roland urges patients not to be embarrassed by a little earwax.

"I get a lot of people in here who are horrified when I see a little wax in their ear, and then they start apologizing for being dirty and they’re just very upset it’s present at all," Roland said. "And I think the big message there is that it has a physiological function, and unless there’s a reason to remove it, you should just leave it alone. It’s OK."

Obtained from: http://www.livescience.com/health/080829-earwax-removal.html

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