PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER, with locations in Tampa and Sun City Center, is a regional center of excellence for Audiology services including the diagnosis and treatment of hearing loss, tinnitus, and vestibular disorders. Established in 2002, Physician’s Choice Hearing & Dizziness Center is the leading Tampa, Brandon, and Sun City Center provider of advanced hearing aid technology from all major hearing aid manufacturers focusing on positive outcomes prior to collecting payment. Our Doctors of Audiology are Tampa and Sun City Center’s hearing aid experts and have been routinely called upon by TV and print media as well as serving as Expert Witnesses in cases involving hearing loss secondary to injury. We also serve as a training site for Doctor of Audiology interns so that our methods remain on the cutting edge of technological and instructional issues related to hearing loss.

Our goal is to treat every patient with courtesy and respect; offer the highest quality of care, professionalism, and products; to appropriately manage disease and ailment; to maximize patient satisfaction; and to hold ourselves to the highest ethical standards.

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Award Winning Hearing Aid Practice in Tampa

Best of Tampa Award

Physician’s Choice Hearing & Dizziness Center, with offices in Tampa and Sun City Center was recently awarded the Tampa Tribune’s “Best Of” award for the year 2012. The winner was determined by a poll of residents of Northeast Tampa and is considered prestigious. “On behalf of Dr. Clark and our team of Audiologists and Patient Assisting staff I want to thank Tampa for continuing to choose our team to serve as your hearing care professionals” responded Dr. Scott Sims. “We really appreciate your confidence in the work that we do”.

The Complete Online 2012 Guide to Hearing Loss and Hearing Aids

Hearing Loss Quick Facts.

How do we hear?

What are the types of hearing Loss?

What are the causes of Hearing Loss?

What is an Audiogram?

How are Audiogram hearing test results interpreted?

How do hearing aids work?

Digital Hearing Aid design Schematic.

How can a Hearing aid know the difference between speech and background noise?

Hearing aid Directional Microphones explained.

What is the optimal number of hearing aid channels compression and bands of amplification?

Current hearing aid Technology levels explained.

Why was I told to use two hearing aids?

What is the best hearing aid brand?

How would I know if I needed hearing aids?

Complete Hearing Aid Style Guide with Photos and Reviews

2012 Hearing aid Price Comparison.

Consequence of untreated hearing loss.

Where do I go to have my hearing tested?

What is an audiologist?

What does it mean when an audiologist is Board Certified in Audiology?

What is a hearing aid specialist?

What can I expect during my hearing evaluation and hearing aid consultation?

Additional Resources.

Our Invitation To You.

SoundBite™ Hearing System now available in Central Florida exclusively at PHYSICIAN’S CHOICE HEARING & DIZZINESS CENTER in Tampa.

SoundBite™ Hearing System Offers Unique, Non-Surgical and Removable Hearing Solution for Single Sided Deafness or Conductive Hearing Loss

Hearing is precious. Without it, patients find it difficult to fully connect with the world around them. The SoundBiteTM Hearing System is the world’s first non-surgical and removable hearing device to use the well-established principle of bone conduction to imperceptibly transmit sound via the teeth. SoundBite allows patients with single sided deafness or conductive hearing loss to rejoin the conversation of life.
Sound Bite 1Sound Bite 2
San Mateo, California (October 2011) – Sonitus Medical, a privately held medical device company, has created the world’s first non-surgical and removable hearing prosthetic to transmit sound via the teeth. The SoundBite Hearing System is now FDA cleared for the treatment of single sided deafness and conductive hearing loss.

Hearing loss is an isolating condition that can make life’s simple tasks very difficult. Single sided deafness, also known as sudden hearing loss, is a type of hearing loss where there is significant or total hearing loss in one ear, while the good ear has hearing within normal limits. Today, by some estimates, there are over nine million Americans who suffer from the condition, which is caused by a problem in the inner ear or cochlea. Conductive hearing loss is caused by a problem in the outer or middle ear, when sound cannot efficiently travel from the outer ear canal to the eardrum and tiny bones of the middle ear. Both conditions can severely impact quality of life for patients.

SoundBite Hearing System works by making innovative use of the well-established, natural principle that hearing professionals call bone conduction – the transmission of imperceptible sound vibrations through bones to the inner ears. Nearly invisible when worn, SoundBite Hearing System consists of two components. The first is an easy to insert and remove in-the-mouth hearing device that is custom made to fit around the upper, left or right back teeth. The second is a small behind-the-ear microphone unit worn on the impaired ear. Sound waves from the outer ear are picked up from this microphone unit, digitally processed, and sent to the in-the-mouth hearing device. Here, they are converted to imperceptible sound vibrations that travel via the teeth, through bone, to the cochlea. In this way, sound is re-routed from the impaired ear directly to the good cochlea. Sound bypasses the middle and outer ear entirely to effectively restore the perception of hearing from the impaired ear.

SoundBite received FDA clearance for the treatment of single sided deafness in January of 2011. Principal Investigator for the studies was Michael Murray, M.D., an Otologist with Camino Ear Nose and Throat of San Jose, CA. “My patients were extremely happy with the SoundBite system in terms of how well it addressed their hearing problem without requiring them to undergo an invasive surgery,” said Dr. Murray. “This new approach gives me a great new treatment option for my patients. Until now, these patients have chosen to go untreated due to the lack of an acceptable alternative.”

In July 2011, SoundBite received its second FDA clearance for the treatment of conductive hearing loss. “We are pleased that the uses of the SoundBite system continue to expand,” said Amir Abolfathi, CEO of Sonitus Medical. “As we begin the roll out of our product in partnership with otologists, ENTs, and audiologists, we remain committed to increasing the number of patients who may benefit from our non-surgical treatment option.”

The SoundBite hearing system is available now through physicians and audiologists in a few select markets in the US (see where at www.soundbitehearing.com/find/), with planned expansion to additional markets nationwide over the following several months.

About Sonitus Medical
Sonitus Medical (www.sonitusmedical.com) is a privately held medical device company committed to providing advanced hearing solutions that hearing professionals such as otologists, ENTs, and audiologists can use to help their patients rejoin the conversation of life. Founded in June 2006, the company is headquartered in San Mateo, California. Its SoundBite Hearing System is the world’s first non-surgical and removable hearing solution that relies on bone conduction to imperceptibly transmit sound via the teeth. Currently FDA cleared for the treatment of both single sided deafness and conductive hearing loss, SoundBite Hearing System has intended future indications for hearing disorders such as mixed hearing loss and tinnitus, as well as consumer and covert communications. Additionally, the company has received its CE Mark certification, which indicates Full Quality Assurance System Approval and that Sonitus Medical’s design and manufacturing processes for the SoundBite system comply with certain manufacturing and design standards under the European directive concerning medical devices.

Current hearing aid Technology levels explained.

Digital technology offerings can be divided into three broad levels defined by their features and performance. The Basic or entry level digital offerings today are a tremendous improvement over the Analog hearing aids of the past while Mid level digital and Advanced Digital hearing aids offer enhanced performance and sound quality as well as Bluetooth® connectivity options. Features common on all digital hearing aids are Digital Noise Reduction, Directional microphones, Feedback cancellation, multiple user programs, and battery low indicator alerting.

Hearing Aid Technologies

Basic Digital:

Basic Digital hearing aids have two to six channels of compression and bands of amplification as well as good overall sound quality. Acoustic feedback, the annoying “whistling” that has accompanied some hearing aids is minimized by feedback reduction systems that detect this whistling and minimize it. Basic or Entry level Digital hearing aids typically have a digital noise reduction (DNR) circuit that acts to minimize microphone noise as well as improving listening comfort noisy settings like restaurants or when riding in the car. Basic digital hearing aids have fixed directional microphone systems that allow the user to manually switch between omni-directional (surround sound) and directional (front biased) settings.

Mid-level Digital

Mid-Level Digital hearing aids have six to ten channels of compression and bands of amplification that increase listening comfort and fidelity. In addition to improving listening comfort, more advanced DNR systems offer greater suppression of sustained noise and more sophisticated abilities to actively identify noise patterns increasing the wearer’s ability to actually perform well in challenging situations. Automatic adaptive directional microphones enable some hearing aids to switch seamlessly between omni-directional (surround sound) and a directional (front biased) setting depending on the demands of a given listening situation. Mid-Level hearing instruments are often wireless; enabling more convenient manual adjustment of the hearing aids by linking or synchronizing the controls on the two hearing aids. This wireless capability also enables the hearing aids to be Bluetooth® compatible when paired with a streaming receiver suspended from an antenna typically worn around the neck. This exciting development allows hearing aid users to be wirelessly connected to TV, Bluetooth® cell phones, commercial business phones, computers, and MP3 players.

Note: Bluetooth® is a type of energy wave that enables very clear, interference free reception of sound transmitted for a distance of up to approximately twenty seven feet. Bluetooth® streaming places high demands on batteries requiring the utilization of the separate streamer receiver containing a large rechargeable cell thus preventing fully integrated ear level Bluetooth® compatible hearing aids.

Advanced Digital

Advanced Digital hearing aids typically have eight to twenty channels of compression and bands of amplification. The wireless capabilities of some of these hearing aids extends beyond binaural synchronization to actual binaural processing where the hearing aids actively compare sound detected by each hearing aid improving active feedback reduction by reducing “false feedback positives” that occur when certain musical instruments or high-frequency environmental “beeps” fool less advanced hearing aids into thinking a feedback condition is occurring causing those hearing aids to chirp in response. Binaural processing also enables the hearing aids to better focus in on speech in noisy environments by maximizing the speech signal in relationship to the surrounding noise floor which increases enjoyment of restaurants, meetings, lectures, the theatre, and travelling. Discerning listeners appreciate the heightened fidelity that extended bandwidths of up to 10KHz bring to the music listening experience. Further, the increased bandwidth that some Advanced Digital aids offer allows users to utilize high frequency cues required to localize voices in noisy settings transforming these situations from potentially stressful experiences into more relaxing, enjoyable ones. Hearing aids of this caliber may be able to “learn and remember” the volume and microphone settings you prefer in various types of listening environments and automatically set themselves when you return to a similar environment. Advanced Digital hearing aids are able to recognize the user’s voice and not apply global changes to volume and compression when the user speaks. Multi-band compression adjustments are common in this class of hearing aid creating improved listening comfort while maintaining the audibility of speech cues. Multiband adaptive directionality enables these hearing aids to refine their focus on the sounds that are important by actively minimizing sounds that would be consistent with background noise. In addition, multiband adaptive directionality enables a hearing aid system to focus on amplifying more than one voice in situations when the user is listening to more than one speaker and to selectively minimize noise arising from more than one direction.

Our Invitation To You:

We at Physician’s Choice Hearing & Dizziness Center hope that you have found this guide to be helpful and informative. If you have additional questions, come on in and learn about hearing loss and hearing aids. Call (813)558-1477 to reserve a convenient time for a no-obligation informational visit with Dr. Clark or Dr. Sims at one of our Tampa Bay area locations. In addition, mention that you were on our website and you qualify for a FREE Hearing Screening and a FREE Hearing Aid Second Opinion.

Call: (813)558-1477

Additional Resources:

Hearing Loss Association of America [formerly Self Help for Hard of Hearing People (SHHH)] www.hearingloss.org

The Consumer Handbook on Hearing Loss and Hearing Aids: A Bridge to Healing. , Richard Carmen (editor), Auricle Inc Publishers, March 1999

What can I expect during my Hearing Evaluation and Hearing Aid Consultation?

History.

Our Audiologists begin by listening to you. We want to know what caused your hearing loss, how you feel it is affecting you, and what your individual listening needs are. We will ask you a series of questions that will aid us in putting together a diagnostic picture of what is going on with your auditory system. We follow this up with carefully examining each of your ear canals and eardrums with an otoscope. We will be looking for excess ear wax and abnormalities that may require medical intervention as well as establishing a good understanding of each ear canal that will be important should hearing aids be recommended for you. If you are found to have excessive ear wax, we will typically remove it immediately. In fact, it is not unusual for excessive ear wax to cause hearing loss.

Evaluation.

clip_image002Our Tampa Bay Audiologists will perform a comprehensive series of tests in a Sound Booth that will determine your degree of hearing loss as well as yielding important diagnostic information regarding the type of hearing loss. We will want to know what caused your hearing loss, what may be expected in the future, and whether there are medical options for the treatment of your hearing loss. The testing results are also helpful in determining need for amplification and in determining the best style of hearing aid for your hearing loss.


Discussion.

In a relaxed setting we will share our findings with you and provide answers for any questions you may have. If hearing aids are recommended, we will provide you with information regarding the sizes of hearing aids, the types of technologies, and the prices of hearing aids. We want you to be involved in the hearing aid selection process and we will provide you with knowledge that will enable you to make educated decisions regarding the type and size of hearing aids as well as the price range that you are most comfortable with. We are a referral driven organization that is not commission oriented and as such we strive to make the hearing aid process relaxed and simple.

At a time when you feel you want to proceed with hearing aids, we may take impressions of your ears to cast molds for the manufacture of hearing aids custom made for your ears. It is important to note that we are very concerned about you having a positive experience with your hearing aids and they will be fit on a trial basis with your satisfaction required for you to be able to keep the devices.

What is a Hearing Aid Specialist?

Hearing Aid Specialists can sell hearing aids. They are required to be 18 years or older and provide evidence of a high school diploma or its equivalency. An application must be completed along with remitting the required fees. In the state of Florida, two photographs must be also be submitted along with three letters of good moral character. A brief training course must also be taken and they must pass a licensure exam. In order to register in the training program, a home study course must be completed.

What does it mean when an Audiologist is Board Certified in Audiology?

An Audiologist who is Board Certified in Audiology by the American Board of Audiology is an allied health professional whose knowledge base and clinical skills are consistent with professionally established standards and who continues to enhance their knowledge, skills, and abilities through advanced training and other educational activities. In short, they have demonstrated their commitment to achieving and maintaining the highest professional standards.

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